The Amazon does not ask for permission and reclaims her right to fight
Once upon a time, before myths were arranged by a man’s hand, the Amazon was not a miracle. She was the norm. A woman who rides, leads, protects, shoots and laughs. A woman who does not need to be guarded, because she herself is a wall.
The Amazons are not just a legend, they are an archive of a forbidden reality. A society of women who have chosen to live outside of submission. They do not wait for an explanation, they do not seek approval. And when someone tries to describe them, they do so with fear.
That is why myths speak of them as monsters with severed breasts, as an enemy who must be subdued. Not because they are monsters, but because they are free.
The Amazon is not a function of someone’s history. In the Iliad, the Amazons are described as “men similar to women”. In mythology, Heracles is sent to steal Hippolyta’s girdle, because her power had to be taken away. They are a presence that does not obey. That is precisely why cultural memory frames them: either destroying them or turning them into exotics. The Amazon, however, survives, not as a legend, but as an internal reflex of every woman who refuses to be broken.
Amazon enters the battle with brandmania – the cult of logos and patterns. It shows how the same symbol can be multiplied and democratized, turning a 2,000 euro jacket into an accessible pleasure without losing its symbolic value. Love is not a logo, but a condition. A brand is a means, not an end.
The Amazon in MetaSelf
The Amazon is the will, the rebellion, the right to reclaim your body and space.
The Amazon is an archetype of the forbidden female territory that refuses to be tamed.
She is the only one who looks the fear of the male world in the eye and conquers it.
In MetaSelf, she ranks alongside the other images as an image of won freedom.
While Aphrodite and the Fox often adapt, flirt, or trick, the Amazon breaks the rules.
She is the image of the feminine essence that refuses to be inserted into the logo of society, into the logos of companies, into the label of a woman.
The Amazon is the forbidden archetypal figure of the female soul. She is the one who does not sell products, but ideology. She does not advertise, but liberates.
In MetaSelf, she is a symbol of internal armament, of the right to hold the reins of your life.
She stands next to the Fox and Aphrodite as the necessary third point of a female triangle: desire, intellect and power.
In the Iliad, the Amazons participate in the Trojan War.
According to legend, Hercules was sent to steal the girdle of their queen Hippolyta.
Alexander the Great was also visited by an Amazon queen who wanted to bear him a child.
In later mythologies and folklore, the Amazons remain a symbol of the independent, wild and free woman,
who does not obey any order except her own internal code.
In MetaSelf, the Amazon is the archetype of personal power, free will and the fight for one’s own truth. She is that part of us that does not accept the limitations of other people’s expectations, that defends her inner world and dares to be different.
The Amazon is the warrior within us, who knows when to lead, when to stand up and when to retreat.
She embodies feminine resilience, the courage to fight for yourself and others, and the freedom to create your own rules.
In MetaSelf, the Amazon is not just a fighter – she is a spiritual guardian of the inner boundaries, who does not allow the outside world to take away our light, spark and madness.
She reminds us that an entire army of women, from the past and the future, lives within us.
The MetaSelf collection is not fashion. It is philosophy, activism and transformation, materialized in textiles.
